4 Ways to get Better Quality Leads
A Lead is person who had shown interest in a product or service your company offers.
Generating new leads and customer acquisition is an important factor for most small businesses. Having a steady stream of people who are interested in your products and/or services ensures that you are constantly making sales and converting later down the line after your marketing efforts. The top of any sales funnel starts with generating leads.
While it is possible to generate random and broad interest in your brand, it is often hard for businesses to find and focus on the leads that will actually convert into customers. A high quality lead is not only one that has shown interest in your brand but also one who will later on use your products and/or services.
There are a few simple things that every small business owner can do to not only increase the amount of leads they receive but also the quality of leads who leave their information.
1. Publish A Blog
While it may not sound like a way to get sales, client, and leads, publishing a blog can be the best way to improve the quality of the leads you generate. Publishing a blog gives you the opportunity to give your brand a voice and to show your audience that your brand has a place of authority and expertise.
On average, it takes about eight touch points for a company to make a sale. Having a blog on your website gives your company a way to have these touch points and interactions with customers without having to steadily produce information. Once you publish a blog it lives on your website forever and visitors interact with it for years to come.
Publishing a blog on your website also greatly increases the SEO and search ranking for your site. When more people can find your site easily you get more and better leads. Having a blog on your site also increases your SEO and search visibility by adding more webpages to your site. The more webpages your website has indexed the more likely it is that people will be able to find it. When people can find your site, people can find your products/services.
2. Landing Page
Having a dedicated place on your website for leads to enter their contact information will greatly increase the quality of leads you get. Not everyone who enters their information will become a customer or client however, by entering their information they have now gone from your cold audience and become a warm lead. You know they are interested in whatever has drawn them to your landing page and they are probably have a need for the product or service in the near future. They also have given you direct access to contact them in them. Depending on your business you may now follow up by phone, email, or even direct message.
You may further “warm up” you leads you get through your marketing page through your content marketing efforts.
A great landing page gets straight to the point and has a clear call-to-action towards the top of the page. Try and focus your lead generator on just one product or service. This is not the place for a broad company description.
3. Gated Content
The key to a great landing page that actually generates leads is having content your ideal lead will care about. “Gated content” is the content that users must enter their contact information to receive. To your visitors this content may seem “free” however you now have gained their valuable contact information.
You may have a beautiful website and well created landing page, however without gated content your visitors may look around and leave without leaving their information or subscribing to your newsletter. Having high quality gated content gives them a reason to do both in one action and walk away with a piece of your brand at the same time.
Gated content not only generates leads who are interested in your niche, it shows your leads that you know what you’re talking about. It gives you an opportunity to educate them on your product, service, or industry.
A bonus tip for making sure people who download your gated content convert is to include another special offer within the content. This second call-to-action will be perfectly placed now that the lead has been educated about you and/or your brand.
4.Facebook Retargeting
Facebook retargeting allows you to show people who already interacted with your brand new or repeated content. This can be great for qualifying your leads because it gives you a way to weed out people who are not right for your services and focus on those that are.
With Facebook retargeting you can take a cold audience to a warm or even hot audience before you ask for contact information. Leads that are familiar with your brand and your message have garnered more trust for your brand which can be used to convert sales!
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Combine the steps and information and you Be on your way to generating more and better leads. It will not be done overnight, however once you figure out a formula f that works for your brand you will be able to put in place a system that will work for a long time to come.
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