Audience Targeting + Website Design + Ad Campaign
Challenges
Maher Man Productions approached Jacker Digital with an exciting opportunity, to help launch their new in-person interactive experience, Swallow Show. The show is presented by an all LQBTQ cast and would take place every week during Pride Month in West Hollywood. Swallow mission is centered around celebrating self love, body positivity and queer representation.
Swallow Show was looking to target a niche audience and drive them to their ticket listing platforms for the event. They needed to specifically target queer audiences in Los Angeles and the surrounding areas. They wanted to target people who would align with the show’s message but also those who were looking to have a good time!
Solution
Jacker Digital's first step was to craft a dynamic brand identity for Swallow Show, setting the stage for its unique experience. We developed a visually compelling website using Squarespace, serving as the central hub for teasers, updates, and event details. The site featured targeted landing pages optimized for searches related to activities in Los Angeles, ensuring visibility to the right audience. Additionally, we integrated Eventbrite for seamless ticket listings and purchases, with a direct checkout widget on the Swallow site for a streamlined user experience.
Our design team also created eye-catching flyers, strategically placed on the event listing page and utilized in social media advertising. These flyers not only captured the event's spirit but also showcased the talented all-LGBTQ cast, further engaging our target audience.
To reach LGBTQ and allied communities effectively, we employed a strategic mix of paid advertising channels. Our primary focus was on Google Search Ads, leveraging targeted keywords to connect with locals searching for events like Swallow. This approach ensured that we attracted high-intent clicks from audiences most likely to convert. Additionally, we executed targeted social media ad campaigns, including retargeting strategies. These ads focused on followers of artists involved in the show and visitors to the Swallow website and Eventbrite page who hadn't yet purchased tickets, maximizing conversion opportunities.
Thanks to this multifaceted marketing strategy, Jacker Digital propelled Swallow Show to success, drawing hundreds of guests each week and celebrating the themes of self-love, body positivity, and queer representation with flair.
Highlights
22k
Page Views
747
Tickets Sold
5.6%
Google Ad Click Through Rate
100K +
Social Media Impressions
Meet the team
Angelou Masters
Jacker Digital - Project Consultant/ Website Designer
Kevin Maher
Swallow Show - Creator
Sponsors Include
Work With Jacker Digital.
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