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JACK files are articles, templates, and how-to post written to help you run your business. Explore and learn at your own pace and check back for regular article post.
![[Infographic] Differences When Advertising on Facebook and Instagram](https://images.squarespace-cdn.com/content/v1/5faa092e60a3a910248dec9e/1668227248462-92UMJ10FW9TJQ4GS4T3Y/Comparing+Cost+Banner.jpg)
[Infographic] Differences When Advertising on Facebook and Instagram
This infographic breaks down some of the many different cost associated with running ads on Facebook and Instagram.
What is ROAS When Running Ads Online? (Video)
Your ad ROAS will tell you a lot about how your campaign is performing and may even help you when setting your budget.
What is the Difference Between Facebook Ad Objectives? (2022)
Let's take some time to get familiar with the different objective options you will see in ad manager
Facebook Advertising Terms for Beginners To Know and Learn
Get familiar with these Facebook advertising terms and you'll be well on your way to running ads like a boss, or at least sounding like it.
5 Reasons to Use Facebook Retargeting
Facebook retargeting is a form of marketing that involves using Facebook ads to re-target people who are already somewhat engaged with your brand.